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THRIVE: Branding for Creatives 6-Week Online Series with Co-Hosts Molly Hatch and Desha Peacock Starting JANUARY 8th, 2019
Skill Level : Branding for Creatives, anyone can join!
A six-week interview series designed to help develop your brand and grow your biz!
Co-hosted by Desha Peacock of Sweet Spot Style and artist-designer Molly Hatch.
In today's complex marketplace, creatives have many jobs. In addition to honing our skills as makers and designers we have to learn to be our own marketers, sales-people, web-designers, social media masters and so much more. THRIVE is an affordable six-week series of interviews with successful artists, agents, book editors, and others who have mastered the art of making money doing the creative work they love.
This series is designed to help you develop your brand, build the skills you need to expand your creative business, learn the best tricks of the trade from industry experts and think beyond traditional methods of reaching your market.
This six-week series covers a wide range of topics to help you develop an audience and define your brand. Topics include:
- Monetizing Your Audience
- Defining Your Brand on Social Media
- Selling Online + Branding Your Website
- Art that Sells: Licensing 101
- Landing Your First Book Deal
- Collaborating with Brand Partners
IS THIS SERIES FOR YOU?
- Do you feel ready to scale your business but aren’t sure what steps to take?
- Do you have a great product or service but need help with branding yourself/your business?
- Are you interested in licensing but don’t know where to start?
- Have you ever wanted to collaborate with a big company like Anthropologie? Publish a book? Sell more of your work?
- Have you ever wished you could just sit down with an expert in your industry and learn from someone who has cracked the code?
If you answered yes to any of these questions, you are in the right place. Join us for THRIVE!
Your co-hosts Molly Hatch (left) and Desha Peacock (right)
By the end of the six weeks, you will have learned the importance of branding, how to clarify your brand identity, and ways to scale your creative business by expanding your marketplace.
HOW IT WORKS
On Tuesday of each week we will send you a link to a video interview with a new guest covering a specific topic. You can stream the video interview or download it as an MP3 to listen to as audio only. Each week has a themed conversation around a topic that will help you think through and navigate ways to market your brand, sell your service or product, find new audiences through social media, learn how to collaborate with larger companies and get yourself published. Each Thursday Molly and Desha will post a video discussion unpacking and discussing what that week’s interview covered.
As a member of the series, you will be encouraged to discuss the videos and the topics that they cover each week with the group of participants in the series online.You will be able to connect with other members of the series and have a community discussion about the topics that come up for you each week. Desha and Molly will be monitoring the group discussions and chime in too! Some of the most exciting learning happens in these discussion threads!
Early bird registration: $129 (ends December 14th)
Regular Registration: $149
Registration Cost After January 8th, 2019 (series start date): $169
November 26th: Registration opens
December 14th: Early Bird Registration Ends
January 8th: Course begins!
February 12th: Last week of the Course
March 26th: Course access closes
Questions? Contact us at firstname.lastname@example.org.
Week 1 Monetizing Your Audience
VIDEO: Desha talks to lifestyle blogger + social media guru Joanna Hawley of Jojotastic about growing and monetizing your following
Learn about this week's guest Joanna Hawley of Jojotastic
BONUS: Top Ten Ways to Grow + Monetize your Audience
Week 2 Defining Your Brand on Social Media
VIDEO: Desha talks to Amira Rahim about Defining Your Brand on Social Media
Learn about this week's guest artist Amira Rahim
BONUS: Ten Tips to Grow Your Following on Instagram
BONUS: Top Ten Ways to Define Your Brand on Social Media
Week 3 Selling Online + Branding Your Website
VIDEO: Molly Talks with Shopify Expert Arianne Foulks of Aeolidia about Branding Your Website
Learn about this week's guest Shopify Expert Arianne Foulks of Aeolidia
BONUS: Getting to Know Your Ideal Customer
BONUS: Top Ten Ways to Grow Your Newsletter
Week 4 Art that Sells: Licensing 101
VIDEO: Molly talks with Licensing Agent Jennifer Nelson
Learn about this week's guest agent Jennifer Nelson
BONUS: Top Ten Ways to License Your Art
Week 5 Landing Your First Book Deal
VIDEO: Desha talks with Kate Woodrow, Founder of Present Perfect Dept. about how to Land Your First Book Deal
Learn about this week's guest editor and agent Kate Woodrow of Present Perfect Dept.
BONUS: Top Ten Ways to Land Your First Book Deal
BONUS VIDEO: Publishing A Children's Book with Illustrator Sarah Jane
Week 6 Collaborating with Brand Partners
VIDEO: Molly talks with artist designer Jennifer Orkin Lewis aka August Wren
Learn about this week's guest artist designer Jennifer Orkin Lewis aka August Wren
BONUS: Top Ten Ways to Become a Partner with Dream Companies
BONUS VIDEO: Molly talks with Julie Gwin head of Artist Collaborations at Anthropologie
BONUS: What Companies are looking for in a Brand Partner
Email us at email@example.com