This spring sees the launch of Molly Hatch’s exclusive collaboration with UK clothing brand, Joanie clothing.
The collaboration marks Molly Hatch’s foray into apparel design and it is the initial collaboration in Joanie’s ongoing ‘gallery project’, a series of collaborations with artists and illustrators, whose work will appear across the Joanie product range.
Launching May 17th, the Molly Hatch for Joanie clothing collection comprises 19 signature Joanie styles; vintage-inspired pieces, each lovingly emblazoned with Molly’s eccentric prints and slogans, the majority made with sustainable EcoVero™ fabrics as well as organic cotton and BCI (Better Cotton Initiative) cottons.
Keen bakers will spot Molly’s signature Flower Patch pottery collection regularly adorning the ‘Gingham Altar’ on The Great British Bake Off television program. Molly’s most famous Flower Patch motif has been reworked into brightly colored all-over prints, playful slogans, and literary quotes for the Molly Hatch for Joanie collaboration collection.
100% Organic cotton T-shirts feature Molly’s illustrations and BCI (Better Cotton Initiative) approved sweatshirts are embroidered with positive affirmation slogans like ‘Make it Happen’ and ‘The Future is Bright’. Vintage teacups and blue china pottery pieces are printed on sustainable EcoVero™ fabrics and cut in 1940s style tea dress shapes. Fans will need to be quick to snap up styles like the show-stopping Ranier sundress - a throwback to the 1950s, created in cotton with a stunning border print from Molly’s best-selling Bluebird bone china collection.
Artist Designer, Molly Hatch says;
“When approached with the opportunity to collaborate with Joanie to design my first clothing collection, it was clear from the outset that the Joanie brand would be a fabulous partner to debut my apparel. Joanie’s use of sustainable fabrics and their aim to create slow fashion with designs that are versatile throughout the seasons is absolutely in line with the goals I have for the Molly Hatch brand moving forward. Joanie loves a good vintage vibe with a modern twist and so does Molly Hatch, a match made in heaven! I think if you passionately believe in something, and you persist, that it will work out.”
Joanie’s Brand Director, Lucy Gledhill says;
“It’s been such a treat for me to work with Molly Hatch. I’ve had an eBay saved search for Molly’s ceramic work for nearly ten years. I first came across her work in the states, and I adore the wit and humour she puts into her designs. I’ve always loved the word ‘whimsy’ and I think her prints are just that, whimsical wonders!
Molly and I collaborated on this collection during lockdown, completely online and brought together via the medium of Zoom, WhatsApp, WeTransfer and DHL. A range is therefore a true embodiment of modern technology colliding with vintage clothing and 18th century pottery.
In this collection, we aimed to replicate Molly’s ethos of creating ‘modern heirlooms’ in clothing. Using timeless shapes and willing them to then to be worn repeatedly, memories being created in them that would be treasured for generations - like true vintage clothing is, really. The results are easy-wear, easy-care, summer clothes, all perfectly aligned to Joanie’s cheerful aesthetic.”
The limited collection will be exclusively available online starting MAY 17th, 2021 at mollyhatch.com and www.joanieclothing.com . Priced between $25-$80 and all styles are available in US women’s sizes 4-18
Joanie Clothing - Background
Joanie’s collections of nostalgically inspired clothing with a unique, fun twist have fast become favorites among influencers and celebrities alike since the brand’s launch in October 2016.
The brand name is inspired by the Designer’s Great Aunt, Joanie; a glamorous woman who twirled her way through the fifties and sixties. She was always well-turned out with perfectly coiffed red hair and enjoyed nothing more than a sophisticated high tea, dancing and a cold glass of ginger beer.
Offering ‘pretty clothes for nostalgic souls’, the brand brings elements of vintage inspiration to the modern wardrobe. Learn more and shop on www.joanieclothing.com.